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There are multiple benefits for both you and the guest blogger. Be sure to submit blogging guidelines to your guest writer so that they have everything they need to keep with the tone of your blog. Remind your guest blogger to avoid self-promotion and focus on education. Newsworthy articles are intriguing to audiences because of their timeliness. People want to know what the buzz is all about and are more apt to click on your article when they think it's helping them "be in the know.

If they see that you're current with all of the latest trends in the industry, they'll see you as a true expert and an authority in your field where they can go in the future for all of the latest trends and news. The more a person trusts you as an expert, the more likely they'll buy from you. If I could have one superpower, it would be to be a phenomenal storyteller.

Great storytellers can engage people no matter what the topic. The more you can connect with somebody on an emotional level, the more likely they'll trust you, which from a business perspective could lead to them buying from you.

However, don't get personal stories confused with self promotion. Self promotion is the last thing you want to do in a blog article at the awareness stage. The point of storytelling is to establish a human connection and strike an emotional chord with your audience while staying educational.

Ask yourself this: "What does the reader gain from this content? If not, it's time for a rewrite. Have you ever tried to tell a friend what a great singer or whatever talent you are, and they nod politely but don't think twice about it?

But then when you sing for that friend and they hear your amazing voice they're blown away and want to hear more? There's a key difference between somebody telling you something and someone showing that same thing to you, which is where case studies come in. Case study blog articles are great for lead conversion. They show real-life examples of a topic that is valuable to your niche! Readers will be more apt to believe that you know what you're talking about when they see actual examples, making them more likely to turn into customers.

With over 7 years of marketing and account management experience, Carly helps clients develop and implement inbound marketing strategies to grow leads, conversion, and revenue.

Read more articles by Carly Ries. Read More. Services Inbound Marketing Services. Overview Discover how SmartBug is able to help companies grow through marketing strategy, sales enablement, PR and web development. Inbound Marketing The complete solution to increasing leads, revenue, and brand authority. Paid Media The targeted approach to reaching your buyer personas in search and social. Sales Enablement Close the loop between your marketing and sales teams—and more deals.

Creative and Branding Make your brand stand out from your competitors to reach the right customers. Video Marketing An effective and engaging way to capture the attention of your buyer personas. Public Relations Defining the right audience and media to build brand recognition and grow your business. Training Jump-start the success of your sales, marketing, and client-facing teams. SEO Optimize your content to drive traffic, build brand awareness, and boost leads through search.

These types of blogs bring money through affiliate marketing and partnerships with various brands. If your blog gets big enough, you will get paid by brands to check and review their products. To maintain such a blog at the highest standards requires hard work, patience, and time, so it might take years until you reach an audience that will bring sponsored advertising.

Vlogs, podcasts , and visual storytelling are the thing nowadays, with many people migrating to this type of content for entertaining, news, education, and information. Their authors use the classic format of a blog, but publish multimedia posts instead of written posts. They mostly focus on presenting the latest happenings, new releases, plans, and ideas that were or will be implemented in a specific area of interest. As opposed to the other types of blogs, news blogs do not usually share opinion posts or person-oriented content like lifestyle or fashion blogs do, for instance.

If you do not find the right category for you, you are free to test out your own ideas or experiment with less explored niches that can turn into a success. What types of blogs do you follow? Do you plan to start a blog of yourself in the near future? Let us know in the comments section below. Or start the conversation in our Facebook group for WordPress professionals. Find answers, share tips, and get help from other WordPress experts. Looking for some free blog sites to help you start sharing your writing with the world?

So you want to create a WordPress blog… Congratulations! WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome! People love to share ideas, give shape to their thoughts, and maybe even reach a global audience. How to put yourself on the path to achieve all of that? For once, what if you start a Believe it or not, but knowing how to make a website from scratch is one of the more essential skills you should master as a small business owner in this day and age.

Please bear with me! The web host you choose to power your WordPress site plays a key role in its speed and performance. However, with so many claiming to offer the fastest WordPress hosting out there, how do you decide which company to use? In addition to performance, This is a great idea if you want a development site that can be used for testing or other purposes.

Help them get to know you and the reasons you like traveling with an intriguing About Me page. On top of the recognition, some successful bloggers get free hotel stays or even sponsored travel experiences. The most common New Year's resolution is to exercise more and lose weight. What about giving your readers an extra push of motivation?

Blogging is a great way to share your insight on at-home workouts and eating best practices. Start by making a list of your own routines and habits, and turn them into guides filled with exact steps. For obvious reasons, people expect to find videos on these types of blogs, so buying a decent camera and using Wix Video is something to consider when you begin. Writing a sports and wellness blog can be the beginning of a very fruitful journey. You can follow the steps of certified personal trainers and dietitians such as Nora Minno and use a scheduling software to increase clientele.

Other bloggers also sell workout guides, diet recipe ebooks, supplements and workout apparel. Special diets and recipes Keto, Paleo, low-calorie meals. Jump right in with these dynamic sports and wellness blog templates. Lifestyle blogs are the new magazines. As we once flipped through pages, nowadays, we scroll for inspiration.

Lifestyle bloggers create multimedia centered content around their daily lives. Therefore, these types of blogs often integrate vlogs video blogs to engage their audience and to show their expertise. These bloggers later tend to partner with brands as micro-influencers. For example, Laura Baross focuses on sustainable living and design.

Her interests and opinions vary from topics such as second-hand fashion to compostable toothbrushes. Daily life and interests across fashion, home decor and food. Here is a sleek and stylish lifestyle blog template to express who you are. Like words, fashion is a way we express ourselves. No surprise, there are almost as many fashion blogs as there are fashionistas in this world. Some are about luxury, others about streetwear, and some others even specialize in recycled textile.

They all offer outfit inspiration, trend updates and insider reviews. For example, Haily Allison Styles gives her readers handy ideas for seasonality looks and color guides. Fashion blogs represent a lot of work, but they can pay off with invites to exclusive events and fashion shows. Free clothing and beauty products are often gifted in exchange for promotion.

Consider adding a link to the worn items. Readers might want to replicate and shop your look. Outfit of the day inspirations ootd. Put your unique style in the spotlight with one of our fashion and beauty blog templates. A good picture is worth writing a thousand blog posts.

Okay, maybe not 1,, but have no doubt, people want to hear the story behind your stunning photos. On top of potential customers coming to your blog, other photography creators and peers might also want to learn from your expertise, such as the camera and settings you used.

For instance, the Wix Photography Blog is centered around empowering creators as it shares inspirational examples and photo guides.

Photoshoot ideas by genres nature, portrait, fashion, etc. Create a beautiful photo blog with this photography blog template. A personal blog allows you to bring out the storyteller within you by basing your content on real-life experiences and perspectives. When you create content, it might resemble a diary entry and will be written in the first person. You can choose to write about diverse topics or hone in on your interests. As you design your blog, make it personal and make sure it really represents you and your goals for the blog.

To help make your blog unique, choose a domain name that includes your name in it to position yourself as a thought leader in your space. For example, LiveByDanielle placed herself in her blog name and built a brand around her. She uses personal stories when she writes about travel, food and fashion to make herself more personable and relatable to her readers.

These types of blogs have endless opportunities for originality and creativity. All it needs is your personal touch. The success of Pinterest and Esty should reassure you otherwise. Do-It-Yourself creators use materials such as wood, metal, fabric and sewing to make unique items.

Since DIY projects require plenty of steps, blogging is a useful outlet to communicate with readers. In the communication process, make sure you are very organized and linear. To do that, incorporate videos and many step-by-step photos to help visual learners follow. Happy Bankky Crafty Mom did this successfully by seamlessly embedding her YouTube channel videos into her blog posts.

Re-create it and document each step. Get inventive as you customize your art and crafts blog template. Followed by over , followers on Instagram, Laura Gimbert is both a very successful mom and blogger. On her blog Mom Boss Life , she tackles without any filter all the aspects of becoming a mother, from the postpartum body changes and recovery to some most-needed time management tips. Unsurprisingly, parenting blogs are filled with articles about toys and toddler accessories recommendations.

This is where your knowledge comes in handy. Reviews and recommendations of baby food, clothes or toys. Make life easier for other parents with our family blog template. Music connects people offline and online.

In the digital space, artists, fans and critics gather on music blogs to discuss all aspects of the art form. Musicians and producers like Make Pop Music discuss music creation and lyric writing. People come to his blog to read about tricks of the trade from an authentic source.

With the help of Wix Music 's audio streaming, musicians can share their work on their blog. If you fall into the music fan or critic bucket, choosing a specific genre such as hip hop, rock or country music can help you stand out and become the go-to place for readers.



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